Yesterday, the Free The Bid team participated in the 3% Conference Tweetup of the Superbowl, the most hotly anticipated advertising event of the year. With the help of Bernadette Rivero, Co Founder and President of The Cortez Brothers, we counted up the spots directed by women during this year’s game.
Here are the final numbers below – it’s clear that we still have our work cut out for us!

Infographic courtesy of The Cortez Brothers
As much as we are hoping to #ChangeTheRatio and see higher and higher numbers of women directors with Superbowl spots in years to come, we’d like to also take a moment to celebrate the excellent work of the women who DID direct Superbowl spots this year. While this year’s Superbowl contained hilarious ads from Tide, Amazon, the NFL, and more, these four spots were undoubtedly our favorites.
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Brand: Coca-Cola |
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Brand: Toyota Check out some coverage of Aoife’s heartfelt spot below:
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Brand: Pepsi
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VALERIE FARIS (of duo DAYTON/FARIS) Brand: E-Trade |
Here’s hoping that at next year’s big game we’ll be able to celebrate even more of the amazing directors from our site!