A 100 NEW PLEDGES from Ad Agencies, Brands and Production companies all around the GLOBE.
Thousands of emails.
Countless reels of women directors.
A lot of love from women and men who want to hear women’s voices.

To sum is all up – We started a movement together.

We have some incredible announcements coming up and apologize for taking time to get back to you. No one imagined the reaction would be this powerful and we’re adjusting our abilities to respond.

Read about the agencies who pledged and why they support us. Support them on Twitter and show them you care. Share some press below and follow @FREETHEBID where the conversation never stops!

“We are big believers that actions speak louder than words. Free the Bid challenges the industry to take meaningful action. We’re all in.”

– Lori Senecal, Global CEO. CP + B @cpbgroup

“Verna Myers said – Diversity is being invited to the party. Inclusion is being asked to dance! And we love to dance.”

– Ronald Ng, CCO. DigitasLBi @digitas

“How can we get more women making films? Get more women making films.”

– Adrienne Daniel, Sr. Producer. The Martin Agency @MartinAgency

“Bravo to the men & women who have worked so hard to bring such an extraordinary opportunity to life; opening the door for women to creatively do the exact same thing. GTB are honored to be a part of Freethebid, and setting a new norm.”

– Sumer Friedrichs, SVP Director of Integrated Production. GTB @GTB_Tweets

INDIEWIRE – Filmmaker Alma Har’el Launches Historic Initiative To ‘Free The Bid’ For Female Commercial Directors.

MASHABLE – Ad agencies are taking a huge step toward getting female directors hired.

CREATIVITY – Coca-Cola, McCann, JWT, FCB, Mother, Ebay Amongst those Pledging to Include Women Helmers in Production Project Bids thanks to Free The Bid initiative by director Alma Har’el.

ADAGE – Free The Bid gets ad industry to support female directors in a historical move.

MORE ABOUT ADVERTISING – Director Har’el launches Free The Bid to boost female commercials directors.

ADBIZ / AD WEEK – Agencies, Production Companies Promise to Let Female Directors Bid on Every Pitch.

THE DRUM – Free The Bid launches, gives female directors greater voice in ad industry.


CAMPAIGN – #FreeTheBid drive launches to combat lack of female ad directors.

LITTLE BLACK BOOK – #FreeTheBid is a Great Start for Female Directors – Now the Industry Must Keep Its Promise.

SHOTS – Alma Har’el unveils Free The Bid, an initiative that encourages agencies to consider more female directors.

THE STABLE – Alma Har’el is making headlines throughout the film and advertising universes with both her work and her gumption. She has teamed up with PJ Pereira, CCO and co-founder of Pereira & O’Dell, to address the deep-rooted gender bias embedded in the ad industry.