February 2019: Women Directors WERE At The Oscars!

Even though it’s the shortest month of the year, February has been quite an eventful one!

The month was kicked off by Super Bowl LIII, where some of our directors had the opportunity to shine (although far fewer than we’d like – more on that later!) 

More recently, while the 2019 Oscars failed to adequately acknowledge the work of women directors at large, the Free The Bid team still had reasons to cheer: director Chai Vasarhelyi‘s “Free Solo,” co-directed by Jimmy Chin, was awarded Best Documentary Feature (click here to read our interview with Chai), while director Rayka Zehtabchi won Best Documentary Short for “Period. End Of Sentence,” her short film about Indian women fighting the stigma around menstruation.

The Oscars are also a huge night for advertising, and Kim Gehrig‘s Nike ad, “Dream Crazier,” was a highlight of the entire night. Another highlight? JJ Adler‘s work for Alaska Airlines, which was created by a whole team full of Free The Bid talent (editor Ali Mao; colorist Jill Bogdanowicz). 


What is “Here’s The Work”?

This newsletter represents a curated selection of the commercialsbranded contentshort films, and music videos that were directed by the talented directors in Free The Bid’s global database and released this month!

As always, don’t forget that the filmmakers on our database have also been hard at work on feature films, documentaries, episodic TVweb seriesinnovation projects, and even more!

Bear in mind, too, that while this list showcases the work of Free The Bid directors, our site also is a one-stop shop for discovering editorscoloristscomposers and DOPs. A commitment to freeing the bid doesn’t just stop at hiring a woman director – enrich your crews with women across production roles!

What are you waiting for? Scroll down, dig in, and start discovering!

Women Directors Were At The Super Bowl…?

Despite the fact that many of the ads in this year’s Super Bowl heavily “leaned in” to themes of female empowerment…hardly any women were hired to direct ads that aired during the game. 

In 2018, 4 women directors shot spots for the Super Bowl; in 2017, the number was 5. 

This year, again, only 4 women directors were hired to helm Super Bowl ads.

Really makes you wonder whether women were even given the opportunity to bid on many of these ads…hmm.

Although we have a long way to go, congratulations to these incredible directors, listed below:

A.V. Rockwell | Bumble | VMLY&R and FlyteVu | Little Minx | LINK
Emma Westenberg | Michelob ULTRA Pure Gold | FCB Chicago | Partizan | LINK
Kylie Matulick, Trevor Conrad, Todd Mueller | Coca-Cola | Wieden + Kennedy Portland | Psyop | LINK
Natalie Prisco, Eric Eckleman, Armand Prisco (JEAN) | Pizza Hut | GSD&M | Community Films | LINK


The following examples of commercials, branded content, short films, and music videos were directed by directors from our database and released in February 2019.

Remember – this is a curated selection of the work released in February. If you are a Free The Bid director, please be sure to contact us about your work before our next Here’s The Work deadline (Friday, March 22th) in order to be considered for inclusion in our March newsletter.

See your work on the list? Let’s celebrate! Share across social media – tag us at @FreeTheBid and use the hashtags #FreeTheBid and #HeresTheWork!

Remember! This list is alphabetical, so don’t forget to scroll all the way down to the bottom!



Adinah Dancyger | Gucci, “#FOREVERGUILTY” (BTS) | Art Partner | LINK 
Angie Bird | PLAN International | Chelsea Pictures | LINK  
Anne Bürger | Deichmann | GREY (Düsseldorf) | Peoplegrapher | LINK
Ashley Avis | Chevrolet FC, Manchester United | Backyard | LINK
Astrid Salomon | Target Home | AJF Partnership | Rabbit | LINK
Caroline Koning | Wrangler Europe | Superba, HALAL | LINK
Chloe Coetsee | Consol Glass | Grey Africa | Darling | LINK
Columbine Goldsmith | Calvin Klein SS19 | LINK
Cristiana Miranda | Football Federation | Playground | LINK
Diana Berdichevsky | Capital Direct | Pink Buffalo Films | LINK  
Elisha Smith Leverock | Louboutin, “Run Loubi Run” | Avion Films, Lief London | LINK
Elizabeth Orne | Comcast Xfinity | GS&P  | The Famous Group | INTERVIEW
Eva Michon | Netflix, “Together” | Ways & Means | LINK
Femke Huurdeman | Shiseido | Wieden + Kennedy Tokyo | CANADA | LINK 



Fleur Fortuné | Giorgio Armani, “SÌ” | Division | LINK  
Gemma Lee | Lexus | M&C Saatchi | The Producers | LINK 
Georgia Hudson | Nike | Wieden + Kennedy London | Park Pictures | LINK 
Gia Coppola | Visa | Decoded Advertising | Directors Bureau | LINK
Helen Takkin | Kalev | Optimist Creative | Get Shot Films | LINK 
Ilona McIlwain | Hysteria by Happy Socks | Lez Creative | LINK
India Sleem | GAP, “Sculpt Denim” | LINK
Jennifer Massaux | Bioré | Digitas | Harbor | LINK
Jess Coulter | Ikea, “The Morningmorphosis” | Ogilvy | O Positive | LINK
JJ Adler | Alaska Airlines | Mekanism | m ss ng p ces | LINK
Joanna Bailey | P&O Cruises | Founded | Snapper Films | LINK
Karen Cunningham | Mattel, Thomas & Friends | Brave | Thomas Thomas Films | LINK
Kim Gehrig | Nike, “Dream Crazier” | Wieden + Kennedy Portland | Somesuch & Co | LINK
Leilani Croucher | eBay | 72andSunny Sydney | Revolver | LINK


Leonn Ward | Beautystack, “TOUCHED: A Beautystack Love Story” | Black Dog Films | LINK
Linnéa Bergman | Volkswagen | NORD DDB | Aspekt | INTERVIEW
Melanie Chung | Canada’s Airports | National | Nimble Content | LINK 
María Victoria de Narváez | Diners Club Ecuador | Mullen Lowe Delta | Dmente Films | LINK
Mathy & Fran | Target, “Smartly” | Virtue | Society | LINK
Nadira Amrani | Tate Britain, “Van Gogh” | Blink | LINK
Nicole Ackermann | The Economist | Proximity | Flare Productions @ AMV BBDO | LINK
Rachel Lee Goldenberg | Anheuser Busch InBev, Ritas Spritz | Fallon | LINK  
Reed Morano | Giorgio Armani | Pulse Films, Bandits | LINK
Renee Mao | HCA Houston Healthcare | Langrand | Greenpoint Pictures | LINK
Poppy de Villeneuve | John Frieda | Arthur and Martha | Partizan | LINK
Sara Dunlop | RAF | Engine London | Rattling Stick | INTERVIEW
Tiny Bullet | Walkers | Thomas Thomas | LINK  
Vanessa Vandy | Mestis x The Red Cross | Bonzu | LINK




Aldona Kwiatkowski | Mercedes, She’s Mercedes | Wild Media, Spindle | INTERVIEW 
Alison Roberto | Disney Channel | NuContext | LINK  
Amirah Tajdin | Irthi Contemporary Crafts Council | THE FACTORY | LINK 
Beatrice Pegard | Mugler x Vogue, Vogue | LINK
Britta Mangold | Kara-Tunga Art & Tours | Theo Voss Productions | LINK
Carissa Gallo | Teen Vogue | Little Minx | LINK
Cloé Bailly | Lynx | 72andSunny | Caviar | LINK
Elle Ginter | Nike | The New Company | Sanctuary | LINK
Elise Holowicki
| Nickelodeon | LINK
Eunique Jones Gibson | 
Because Of Them We Can, “Proud To Be Black” | LINK 
Hannah Lux Davis | Dove x Kelly Rowland, “Crown” | LINK 



Karla Braun | Netflix, The Umbrella Academy | Liz Lang Production | LINK  
LP | Lyft, “Undercover Lyft with Taraji P Henson” | AllDayEveryDay | LINK
Liz Hinlein | Sichuan Film and Television University | LINK    
Maya Margolina | Mercedes Benz | Karla Otto | Wooden | LINK
Nathalie Canguilhem | Saint Laurent x Travis Scott | “Can’t Say” | LINK
Nina Meredith | Adidas & Jeff Staple | Bryght Young Things | Greenpoint Pictures | LINK
Nora Urbanski | OnStar | Campbell Ewald | Seventy 7 Productions  | LINK
Savanah Leaf | Nike | The New Company | Doomsday Entertainment | LINK 
Sonja Phillips | HelpHouseHer.com | LINK
Sophia Banks | Fred Segal | Banks Films | LINK
Yasmina Solanes | FAD | Saatchi & Saatchi Barcelona | The Gang Spain | LINK




Cara Stricker | “Maverick” | Pet, Tech Avail, Anonymous Content, Fox & Leopard | LINK 
Emma Holly Jones | “Mr Malcolm’s List” | Refinery29, United Entertainment, Rebelle Media Production, Great Guns, Cinelab London | INTERVIEW
Helen Takkin | “Talk to her” | Allfilm | LINK
Lucy Luscombe | “Pagans” | Caviar | INTERVIEW
Maisie Cousins | #Satisfaction | LINK
Merete Mueller | Van Allen Institute x The New Yorker, “Fireproofing The Future In California”| LINK
Millicent Hailes | NOWNESS, “Ballerina” | LINK
Patricia Gloum | “Consume” | LINK
Tash Tung | Balcony | LINK
Tatia Pilieva | “CRYING OUT LOUD” | Pulse Films | LINK
The Coles | “Present Day, Athens” | Hey Wonderful | LINK




Ariel Fisher | Spotify x Mallrat , “Nobody’s Home” | Pomp & Clout, Reprobates | LINK
Beatrice Pegard | Holy Golden, “Seven of Diamonds” | Wallflower Records | La Pac | LINK
Beatrice Pegard | Cats On trees “Blue” | Tot ou Tard Records | La Pac | LINK
Camila Cornelsen | Illy x Duda Beat, “SÓ EU E VOCÊ NA PISTA” | LINK
Clara Aranovich | Danny Ocean’s “Swing” | Little Ugly | LINK
Devin Febbroriello | Pure Bathing Culture, “Devotion” | Serpent Power Productions | LINK
Eliza Brownlie | Frenship, “Wanted A Name” (feat. Yoke Lore) | LINK
Freshteh | Janice “Ode To Andrew” | B-Reel | LINK
Hannah Lux Davis | Ariana Grande, “break up with your boyfriend, i’m bored” | London Alley | LINK


Hannah Lux Davis | Kacey Musgraves, “Rainbow” | London Alley | LINK 
Irmas Fridman | Nina Fernandes, “Cruel” | Alice Filmes | LINK
Leilani Croucher | Olympia, “Shoot To Forget” | Revolver | LINK
Lina | Astrid S, “Someone New” | B-Reel | LINK
Malia James | BROODS, “Too Proud” | LINK
Marie Schuller | Bilderbuch , “LED go” | Weekend | LINK
Quinn Wilson | Lizzo, “Cuz I Love You” | LINK
Rianne White | Honeyblood, “The Third Degree” | Partizan | LINK
Savanah Leaf | Gary Clark Jr., “What About Us” | Doomsday Entertainment | LINK
Sophie Muller | Marina, “Handmade Heaven” | Prettybird | LINK
Sophie Muller | Dido, “Give You Up” | Prettybird | LINK


Phew! You made it to the end! Who’s your new favorite woman director? GO! 

See ya in March for your next installment of incredible commercials, branded content, short films and music videos!