Sophie Caretta was born in 1967 in Versailles, France. She has lived in Italy, and later, Argentina , where she studied architecture. She studied at The FEMIS, Fondation des métiers de l’Image et du Son, in Paris where she worked as a photographer and director of short films. Before stepping into the directing ring in America Sophie worked in France as assistant camera on feature films, including “The City of Lost Children”. She currently lives and works in New York, where she directs spot commercials for perfumes , insurance and other brands. Her studies in architecture and photography combined with her commercial experience are all related to one another by a single driving force clearly visible in Sophie Carretta’s photography. She strives to tell a story, complete in itself , sometimes transcending time. She loves to capture the magic moment that is like a spark, a trick of light, out of the ordinary, the surprise of an unexpected emotion, the look that speaks volumes. She likes working on a variety of projects as long as she can bring her personal poetry to everything she does.