Renata Sette

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Renata Sette is a storyteller. The director is a supporter of the constant and ambiguous restlessness between reality and fiction and has the capacity to transform one into the other with a naturalism that leaves in doubt what is what.

From the beginning of her career she went through different roles in the production process until she became a director. She started as a producer, was an editor and later became assistant director and screenwriter.

She has been directing advertising, branded content, documentaries, fashion films and fiction for the last 10 years. She has worked for major clients such as Hyundai, Bradesco, Nivea, Nestlé, Grendene, Folha de SP,, Adria, Marisa and Magazine Luiza.

Her first advertising campaigns were included in the Clube de Criação de São Paulo Awards short list. In her first year as a director, she was included in the best director competition for the Festival El Ojo de Iberoamérica with the films “Mãe para Filha” (From Mother to Daughter) and “El Ojo Autodestructível” (The Indestructible Eye).

Her documentaries are available in the VideoCamp – Transforming Films platform, and have already been screened by the UN. Her docudrama “The Fight Continues- a Documentary in 12 Rounds”, sponsored by ESPN and Petrobrás, is part of the ESPN, TV Brasil, TV Cultura and Canal Brasil network programming. Her short film Anthropos, a branded content for stylist João Pimenta, earned her the award for Best International Director at PortoFashionFilm 2016, in Portugal.

“I love dealing with people, actors or not, and their issues, idiosyncrasies and stories, fiction or reality. We are full of incredible layers and it is a pleasure to use this to support the film narrative.

Renata is a relentless cinephile and knows the structure of a script well. Thus, it is easy to highlight the important points that help telling the story, create the mood and arouse the emotion desired within the film.

“The process of making a movie is beautiful. Every format, with all the elements it requires within its own narratives and aesthetics. The universe of possibilities is infinite. That’s exciting and thought-provoking. “