Natalie Johns, Emmy-nominated and award-winning South African director (DGA), is often found at the point where art and music collide with social consciousness and branded partnerships. Throughout her career, Johns has been enlisted to collaborate with the world’s leading musical talent including Annie Lennox, Bono, Sam Smith, Childish Gambino, and John Legend. She cut her teeth with branded storytelling at MTV, UK on the Nike Freestyler campaigns in the early 2000’s. Since then, commercial clients have included Mastercard, Tullys, Google Cloud, Rock the Vote, Coca-Cola and Spotify.  Additional accolades include a Billboard Women in Music nomination for Significant Contributions to the Business, a Gold at the Digital Impact Awards for “Music for RAIN” with Solange for Coca Cola, an OMMA Award for the FADER +Nikesportswear Pitch Perfect documentary series, and an O Award for “The Switch” with Childish Gambino for YouTube which was also listed #8 in 140 Proof’s 10 ten Social Ad campaigns of 2012.