Nadezna studied design in New York and moved to London to work in fashion. She returned home to complete her AFDA degree, excelling in class whilst still finding time to work as a commercials researcher and study philosophy, metaphysics and psychology. She likes to know stuff.

In the years that followed she traveled extensively and worked in research departments and at advertising agencies, getting to understand how brands operate, how trend patterns shift and form, and most importantly, how this industry has the power to make a positive difference. A punk at heart and a diehard idealist, she saw an opportunity to influence for the better, to take what she’d learnt over time and infuse it in her work. She wanted to change things from the inside. So for now she’s a Director.