Based in Buenos Aires. Represented by Primo since 2011 and Markenfilm since 2013.
Born in Buenos Aires, Kracht has lived in Argentina for most of her life. In 2008 after studying Image and Sound Design at the University of Buenos Aires she joined Primo as Creative Assistant. 3 years later, Kracht started directing her own commercials.
Her first project was a Nike campaign for BBDO Buenos Aires “The Day The Stadium Spoke” that won a Bronze Lion at Cannes in 2012. In the following years, Kracht shot a great amount of sports commercials, which she loves, and explored a great variety of genres, beautifully crafting a reel that balances narrative, comedy, and a strong cinematic style.
In 2017, her Argentina Tourism campaign won Bronze in Film at Cannes Lions Festival of Creativity, and Gold at El Sol and El Ojo de Iberoamerica.
In the recent years Kracht has worked in Argentina, Chile, Brazil, Spain, Italy, Mexico and the United States alongside agencies such as DAVID, Del Campo Saatchi & Saatchi, La Comunidad, Leo Burnett, Ponce Buenos Aires, BBH, Africa and AKQA in projects for clients such as Ambev’s Andes Beer, Coca-Cola, McDonald’s, Mondelez, Pepsico, Unilever’s Axe, VIVO, Aeromexico, Toyota and Fiat, among many others.