Lena Tsodykovskaya is an LA based film, commercial, and music video director. Born in Moscow, Russia, Lena started as a photographer for MTV Russia as well as an assistant for various Russian television programs, working her way up to director. She, along with a partner, founded Toy TV, a production company specializing in music videos and web commercials.
With a passion for more narrative storytelling, Lena moved to New York City and was accepted into Columbia University’s MFA Film Program, concentrating as a director. In her time there, Lena saw her short films screened and awarded at multiple film festivals around the world. Her thesis short, Mother’s Day , which she directed in the Spring of 2016, was nominated for an HBO Production Grant. Lena had the pleasure of being chosen to direct the trailer for the Columbia University Film Festival (2015), premiering at the Lincoln Center in New York City. For her collaboration with the musicians who worked on the project, Lena and the collective Produced by the Vamp won the ASCAP/Columbia University Music Collaboration Award.
In 2015, a year before finishing the program at Columbia University, Lena started to direct TV commercials for the Russian market. Since then Lena has traveled back and forth between two continents: developing narrative projects in Los Angeles and directing commercials in Russia. Within two years she was fortunate to collaborate with some of the world known agencies and brands such as Coca Cola, McDonald’s, Adidas, Samsung, Yves Saint Laurent, Raiffeisen Bank, BBDO, McCann Erickson and MullenLowe among many others.
In 2017, Lena directed a wildly popular in Russia commercial digital series entitled, “Life’s Complicated.” The series premiered to over 7 million total views on YouTube Russia in its first three days of release and remained in the TOP 10 most popular videos for the following week.