Kristyna Archer is an award-winning commercial photographer and director with a passion for telling stories in the most visually compelling way.  Her aesthetic integrates stylized design, highlighting offbeat moments in her signature playful tone that runs throughout all her work. She enjoys bringing a carefree lifestyle element into her stylized concept-based narratives. Archer is invested in the gender equality conversation and believes she should do everything in her power as a creator to empower women through her work and help others flourish. 

Through personal project endeavors, her film The Future Is Female PSA and the 3rd season of her podcast Mergeleft focusing on conversations with creative female leaders, she wants to curate meaningful dialogues on gender and enact change. She currently splits time between LA and NYC. Her clients range from UberEats and Match.com, to Miller Lite and Capital One. Some of her accolades include recognition from the D&AD, Communication Arts, One Eyeland, Telly Awards.

She can be found befriending any cat that crosses her path or hunting down the best waffles in town.