Karen Cunningham’s work as a director can be characterized as honest, warm and full of great performances.
When Karen crafts a TV commercial her focus lies on casting. She will not leave any stone unturned in her search for the perfect personality for her film. And it shows. One of the best examples is her Barbie spot that has collected more than 40 million views online, and is succeeding to portray Barbie in a modern, positive light. The spot continues to garner attention winning several industry awards such as a cannes silver lion, a silver in branded content at the ADC awards, 3 merits at the one show, and Karen took home an AICP award for performance and dialogue.
When Karen changed her career from owner and EP of successful production company, Pink Films in London, to direct commercials she was instantly profiled in Shots magazine, featured on the front cover and won the Cannes Best Director Award for her first film. When Karen joined the roster at Slim she went on to direct campaigns for major multinational brands such as Disney, TY, Bayer, Dannon, Unicef, and Dove always infusing stellar performances into her work.