Hannah Lux Davis is an award-winning American filmmaker best known for her acute attention to detail, striking imagery, and iconic vision. The industry’s top artists consistently trust Davis to helm boundary-pushing music videos that garner billions of views around the globe. With experience in design, directing, and editing, she uniquely curates every detail on her projects from start to finish, ultimately establishing herself as one of today’s most in-demand creators.
Davis hit her stride with a bang in 2013, leading the charge on a gritty, provocative music video for Lil Wayne’s “Love Me,” featuring Drake and Future. She was the first ever female director to spearhead a Lil Wayne shoot. She has since honed working relationships with the likes of Ariana Grande, Demi Lovato, Halsey, and Miley Cyrus, to name a few.
In the past year, Hannah has worked with an array of high-profile professionals, including GRAMMY award winning artist Kacey Musgraves, Kylie Jenner, and Ciara, to name a few. She also recently took her first step into sports-storytelling with Olympic gold medalist and TIME Magazine cover-star, Alex Morgan. Davis and Morgan released a docu-series project for ESPN+, highlighting her athletic journey and leadership in closing the pay gap between the US Men’s and Women’s National Soccer Teams. The docu-series saw great success as ESPN+’s highest performing series to date.
Davis dove into documentary experience in her most demanding endeavor to date, Demi Lovato’s “Simply Complicated,” an official documentary for YouTube Originals that generated over 25 million views across 195 countries. The 2017 film was hailed for its unwavering authenticity while portraying mature topics of substance abuse and eating disorders.
In the midst of her popular glamour-driven music videos, Davis began experimenting with deeper, gritty approaches. Her raw narrative music video for Machine Gun Kelly and Camila Cabello’s “Bad Things” showcased the downfall of a rebellious couple. For Jason Derulo’s “If I’m Lucky,” she delved into an explosive drama steered by passion and crime. She also released an empowering video for Halsey’s “Nightmare” in 2019, which has gained widespread praise for its visually captivating interpretation of a song that aims to smash patriarchy and act as a voice for women’s frustrations today. As Billboard claimed, Davis’ direction allowed Halsey to “defin[e] and redefin[e] her womanhood.”
Some of Davis’ most notable achievements include her work with international pop sensation Ariana Grande. 2014 saw the beginning of their relationship with the release of her modern-day Moulin Rouge concept video “Bang Bang,” featuring powerhouses Grande, Nicki Minaj, and Jessie J. The video racked in over 1 billion views and appeared in a Beats commercial. Since that release, they’ve collaborated on a multitude of projects including 11 music videos, visuals for two international tours, and two fragrance campaigns, including packaging design and print ads. Most recently, Davis and Grande wrapped up 2018 by breaking both YouTube and Vevo records for most views within 24 hours of release with the “thank u, next” music video, which currently holds over 375 million views. They continued into 2019 stronger than ever with the release of the “7 rings” music video, which has already climbed over 420 million views.
Davis’ dedication to understanding each professional’s individual platform has enabled her to continuously produce eye-catching, highly-bespoke content across the board. In addition, she’s formed numerous brand partnerships as a result of product integration including YSL, Guess, Jeep, Samsung, Beats, Mumm Champagne, CoverGirl, and Claire’s. She’s also delved further into the realm of advertising with dynamic commercial spots for Instagram, Gatorade, KylieSkin, Viacom, and LOVE Magazine.
Davis’ music videos have been recognized with numerous acclaimed awards, including 18 MTV VMA nominations. She continues to add to her impressive music video and commercial catalogue, as well as developing several feature length projects.