Fatima is an award winning lifestyle, visual and beauty director. She works as both a commercials film director and a visual creative consultant worldwide. She has a love for the fashion industry and her strong, graphic feminine style can be seen in both her commercial films and her promo pieces.
Her unique blend of humanity and aestheticism, alongside her background in art direction has seen her carve out a strong reputation, filming for brands such as L’Oreal, Rimmel, Pantene & GHD. She has many music promos in her catalogue of work most recently a dynamic piece for Macy Gray, ’White Man’. A metaphorical piece inspired by the Black Lives Matter movement.
Fatima is a Director of cinematic elegance, sensuality and grace with many years of experience. Her latest project is a Global Women’s Campaign, for the Government of Dubai, due to be released later in 2019.