Faride Schroeder (Mexico, 1984) is a Mexican writer/ director, passionate about images and characters full of meaning. In her work, Faride’s constant search for beauty and magic is visible through her attention to detail, symbolism, and content within the narrative structure; essentially through a strong, feminine gaze. She has worked in both national and international film and advertising industries for 14 years, which has given her a unique mix of a youthful understanding of media with a vast sense of professional experience. After spending a couple years traveling, writing, and filming in Europe, Faride returned to pursue a degree in Communication and Film Studies at Universidad Iberoamericana in Mexico City.
Faride directs commercials, writes, and directs her own film projects, many of which have been selected in several international film festivals abroad and the most important ones in Mexico. Her short film, 4 Kilos of Memories (2008), won the Straight 8 / Reto Kornea prize at 11th Guanajuato International Film Festival (GIFF) and was part of “The Best of the Year” global selection. With her short film, Invisible Seams (2012), she participated in 10th Morelia International Film Festival, the International Show of Women in Film and TV, 23th Paraguay International Film Festival; the same year her short, On the Edge (2012), was selected at the 21o Festival de Cine Latinoamericano Rosario Argentina, as part of the the Short Shorts Film Festival, “Best Mexican Shorts” at 66° Festival de Cannes – Short Film Corner and amongst others. Her fiction work, Mercy (2014), premiered in Europe in Official Selection at 27o Festival Cinélatino Rencontres de Toulouse, in Australia at Viva México Film Festival and is one of the most seen films in FilminLatino.
In 2018, Faride co-founded Dear Sisters, a female collective that conceptualizes, writes and produces audiovisual and film content with a gender perspective. She is the Free The Bid Ambassador for Mexico and spends her time working between film and advertising building a bridge between artistic creation, gender equity, social conscience, and brands.
She currently directs at Voces Imaginarias in Mexico City, shooting for brands like Google, Nissan, Palmolive, Uber, Lala, Ford, etc. as she develops her first fiction feature film.