Los Angeles and New York-based photographer and director, Elizabeth Lippman, is the co-creator and photographer of the Life As A Runway column in The New York Times. She is the co-creator and Director of the Power of Beauty (FKA “Pretty Powerful”) series on Allure.com.
Elizabeth is renowned for her reportage photography, which derives from her background as a news photographer in Washington, D.C., London, Detroit, and New York. Working for UPI in D.C., The Press Association in London, and newspapers and magazines in New York, she covered riots in Detroit, marches, the P.O.T.U.S. and politics in Washington, and September 11th in New York, among thousands of other assignments.
Shortly after September 11th , sensing a shift in the industry and in her own life and focus, Elizabeth made the decision to pivot her work towards portraits, fashion and lifestyle. She came to specialize in bringing a real-life sensibility and immediacy to her Fashion and Portraiture work, and in Reportage documentary, all of which derive from her origins as a News photographer.
In 2010, she worked with her real-life partner, cinematographer Jac Cheairs, to write, direct and produce her directorial debut, zombie/fashion film mash-up Short, “Last Seen Wearing”. The film, starring renowned indie actor David Dastmalchian (The Dark Knight, Ant-Man, Animals) , with cameos from dozens of celebrated fashion industry insiders, was accepted to the 2010 Festival Internacional de Cinema Fantastic De Catalunya (Stiges Film Fest) and led its famed “zombie walk”.
Following the success of her first film project, Elizabeth turned her attention to directing commercial and digital content, often working directly with brands to help craft their digital identity. Her Directorial work, for clients including Michael Kors, IBM, Bloomingdales, Amazon, Extra Gum, Stuart Weitzman, Swarovski, The Make-A-Wish Foundation, The Whitney Museum, and Dior, picked up right where Life As A Runway left off- blending the tribes and microcosms of life and Style with her inquisitive, documentary eye, as she endeavors to get to the human heart of each story.
A piece Elizabeth directed for Michael Kors, “Time To Shine”, made history as the first ad to run on Instagram.
In 2015-2016, Elizabeth created the Power of Beauty (formerly “Pretty Powerful”) digital series for Allure Magazine. The series featured docu-style story-telling featuring diverse real women with extraordinary abilities. Using various hand-held and body camera action footage interspersed with bracingly honest interviews, it told these powerful women’s stories of health, fitness, and beauty, alongside their personal struggles, growth, and triumphs, with sumptuous visuals and a focus on immersive camerawork.