Cheryl Isaacson is a design-driven independent director with a deep brand strategy background. Whether it’s commercial content, brand films or fictional narrative, she looks for the essential core that makes a story true.
Working with long-term client Waymo (Google’s self-driving car company), she has directed their most high profile videos, including the “Say Hello to Waymo” brand launch and the “Fully Self-driving Cars are Here” milestone video, which included highly coordinated coverage of the world’s first self-driving fleet ride. Cheryl is currently working a series examining how self-driving cars are changing real people’s lives in small but profound ways. Her branded short “Orchard to Table” takes viewers through the making of Martinelli’s Sparkling Cider and the company’s 150-year history. Other brand films for this heritage beverage brand explore the human stories behind the making of their product.
Before moving to directing full-time, Cheryl was a graphic designer / art director as well a multidisciplinary artist, specializing in installation and interactive works. Her art and design background informs her filmmaking and her work with brands like Google, Ericsson, Waymo, Martinelli’s and many more. Cheryl helms Lincoln Street Studios, a creative production studio based in the San Francisco Bay area.
When she’s not doing that, she’s working in the fictional space, seeking complex female-led narratives. Her mico-revenge thriller, THE FETCH, re-imagined a world torn apart by water scarcity. And, her new short, BLiP, explores the reality of a woman’s homelessness through magical realism.