Bia Flecha is a film director specialized in advertising on/off line, web and mobile series, short feature films, music videos and tv content.
Bia tells stories through her experiences of observing people’s behaviors in the streets day by day. Paying special attention to details on her projects, she is particularly interested in photography and art direction, as well as passionate about directing people and, through them, being able to tell a good story.
“Achieving the right emotion, the right intention, experiencing this exchange with the person – actor, actress or an ordinary person to reach the goal to tell the story is a huge bonus for me as a director“.
Bia believes that the important thing is TO DO, it’s to DIRECT.
She works for most large and national advertising agencies and clients, as well as the American, European and Hispanic trade having won the prizes: London Film Festival, Cannes Film Festival, FIAP, Professional of the Year, N. York Festival.
She directed the multi winner campaign “My Blood is Black-Red”, created by Leo Burnett Tailor Made for the Victoria Soccer Club and HEMOBA, which won 7 gold Lions at Cannes Festival and several other international awards.
She also directed a campaign led by the director Pedro Almodóvar in Spain to Instituto Crear de Cinema e Televisão.