She studied Audiovisual Communication in Barcelona and obtained a Master’s Degree in Mass Communication at the Chicago Art Institute.
Starting from the bottom, Belén acquired a wide experience in all aspects of production: first she worked as Production Assistant and Agency Producer at the Spanish agency *S,C,P,F. Then she became Director Assistant. Afterwards, in the year 2000, she became Director at the Pirámide production company, where she directed spots for brands such as Audi, Aquarius, Renault, Coca-Cola and Telefonica.
In 2006 she founded her own production company: Agosto, a company that nowadays is one of the most awarded prodco in the Spanish market, and has become a respected partner for the agencies because of the detailed, carefully crafted approach to every project and the top-notch quality of the resulting films.
Belén’s work is composed by lively stories, where her skill for extracting the most engaging and expressive performances from the actors provides an additional dimension of humanity and warmness to the narrative. Some of her films also stand out because of the witty and humorous overtones, especially through the clever use of choreography and pace.
Besides filming spots for big brands such as Vodafone, Coca-cola, Carrefour, Barclays, Gas Natural, Spanish lottery, Aquarius, IKEA… some of them awarded and shortlisted in international festivals like Cannes, San Sebastian and Fiap among others, Belén has directed a long list of spots for automaker brands such as Audi, Renault, Seat and Skoda, being awarded for some of them.