Alyssa McClelland is an award-winning director and writer. She is signed to FINCH in Australia and New Zealand and has directed campaigns for a host of major brands such as Google, Apple, Air New Zealand, Samsung, Netflix and Vodafone. Alyssa directed ‘The Most Powerful Arm’ charity campaign which won the coveted Black Pencil at the D&AD Awards and her AEG ‘Unexpected Power’ campaign won the award for Direction at the distinguished London International Awards. Alyssa also won the InStyle Magazine Woman Of Style Award scholarship for her work as a filmmaker.
Alyssa directed, wrote and starred in the two seasons of cult-hit web series ‘One Step Closer To Home’, which won a bunch of awards and notched up a large following on acclaimed website Funny or Die. Her short film ‘Nic and Shauna’ was a finalist in Tropfest, the largest short film festival in the world. Alyssa’s latest short film, ‘Second Best’ has had great success on the international film festival circuit, winning many awards including the Oscar-qualifying Dendy Award for Best Live Action Short Film at the 2018 Sydney Film Festival, as well as the award for Best Direction in an Australian Short Film at Flickerfest International Short Film Festival 2018 and the Best Short Film award at the Milano Film Festival 2018.
Alyssa has a darkly comedic sensibility, exemplifying a unique perspective in telling stories that are fundamentally optimistic through her crafting of performances within distinctive, stylized worlds. Her natural insight into human nature coupled with her eye for finding the comedic potential in the everyday set her apart and make up her versatile approach to directing. Alyssa studied Practical Aesthetics at the Atlantic Theater Company in New York and she works very closely with her actors to craft powerful, nuanced performances.