“I DON’T LIMIT MYSELF TO ONE MEDIUM. A CREATIVE IDEA AND CONCEPT HAVE NO BOUNDS WHEN IT COMES TO ITS EXECUTION.”
Ali Roberto is an award winning Director / Creative Director hybrid who specializes in original short form content, concept through post.
Ali spent nearly a decade at MTV as an Art Director in New York City. It truly informed who she would become as a creative – obsessed with irreverence, in love with composition, kerning typography and telling authentic stories.
She went on to spend 15 years as a Creative Director in entertainment; crafting marketing and social campaigns, strategy, writing scripts, leading creative post teams and concepting short form social and A/V content. Ali brings those many years of expertise to her directing approach and how she collaborates with her clients to help elevate their vision. Her goal is to deliver beautiful and thoughtful work that shreds through the noise of social content. Like her recent campaign for Netflix’s Glow, which won a Clio and received a ton of organic press.
From building a custom Vegas hotel suite with David LaChapelle for the MTV Music Awards, to demolishing a convenient store with Debby Ryan, the thrill of being in the moment, collaborating with amazing creative talent and allowing unexpected moments to create magic are just a few of her favorite things.