“I DON’T LIMIT MYSELF TO ONE MEDIUM. A CREATIVE IDEA AND CONCEPT HAVE NO BOUNDS WHEN IT COMES TO ITS EXECUTION.”
Ali Roberto is an award winning Director, Creative Director and Producer who specializes in original short form content concept through post.
Ali spent nearly a decade at MTV as an Art Director. It truly informed who she would become as a creative – obsessed with irreverence, in love with composition, kerning typography and telling authentic stories.
She went on to spend 15 years as a Creative Director in music and entertainment; crafting marketing campaigns, strategy, writing scripts, leading creative post teams and concepting short form social and A/V content. Ali brings those many years of marketing strategy, social and post expertise to her directing approach and how she works with the actors and crew. She is a fully independent Director with a production and post team. They are a small and nimble group of creative badass ninjas that deliver beautiful and thoughtful work. They concept, write, produce, direct, edit & finish commercials, promos, brand videos, music videos with complete attention to social creative and how its consumed.
From building a custom Vegas hotel suite with David LaChapelle for the MTV Music Awards, to singing Lyft karaoke with the girls from GLOW, the thrill of being in the moment, collaborating with amazing creative talent and allowing unexpected moments to create magic are just a few of her favorite things.