Maria Carretero

Company: Nice Shoes
Website: Website

I came to color through fine art – predominantly painting – producing work under NF Galeria in Madrid for several years. It was very natural to incorporate digital tools and practices into my work, and I had the huge opportunity to combine the two crafts, I began my career as a colorist at Deluxe Spain. My work has since taken me around the globe, grading commercials, feature films and music videos. I feel very fortunate to work for titans of the brand world like Cocacola, Nike, Jeep,VDF Samsung or Apple, alongside a long list of awards from Canne’s lions to CLIO, SOL,or Goyas.
Framestore is my actual “house” and the perfect frame to develop all this creativity with color. Mixing my artistic roots in every grade; working with clients to find the most fitting color palettes and looks. I love to apply creativity to brand stories, coming to solutions through a mix of art and technique.

Recent stand-out work includes Jeep ‘Recalculating’, for director Tobias Granström and DDB Chicago; Disney ‘You Can Fly’ and ‘Bella Notte’, also with Granström for McGarryBowen; and a string of Porsche campaigns with agency Cramer-Krasselt.