We’re proud to report that Berlin-based director and Free The Bid Germany ambassador Elisha Smith-Leverock has joined the roster of production company Lief! In February of this year, Elisha spoke with us about her work and her hopes for our expansion in Germany, after officially stepping into the role as [...]
Since the launch of Free The Bid Mexico in fall 2017, our Free The Bid ambassador, director Faride Schroeder has been at the helm, spreading the word and representing Mexican women directors on a global stage. In her role as ambassador, Faride has been helping us to expand our database of [...]
Director Fleur Fortune, our Free The Bid France ambassador, is quite the wild dreamer. In “Dream Thieves,” her latest 13-minute commercial masterpiece for mobile financial service KOHO, Fleur takes viewers on a heart-pounding journey through an alternate universe. A team of armed forces barge through the homes of citizens residing [...]
Hordes of people scrambling frantically through a traffic-clogged cityscape. Aisle after aisle of supermarket products with indistinguishable logos. Sleepy checkout clerks, shady back-alley deals, and a pink pig hot air balloon… Somesuch director Aoife McArdle‘s latest work for car insurance price comparison website Confused.com, created with agency Karmarama, packs enough narrative [...]
As part of their #ReinventMindsets campaign, Free The Bid-pledged brand HP and agency Edelman teamed up with experiential and interactive director Annie Saunders at HELO, creating a one-of-a-kind social experiment to showcase the true diversity of the American family. Participants initially revealed their ideas of what the “all-American family” looks [...]
How does a short film come to be? What’s the process that takes the initial spark of an idea from a director’s notes and sketches onto the set and beyond, to being screened in festivals, showcased on content platforms online, or winning awards? Filmmaker Adinah Dancyger spoke to us in January [...]
In her latest series, director Peyton Wilson is asking the big questions. What gives our lives meaning? What drives us to keep going? Peyton, newly signed to the Bullitt roster, gets intimate with subjects living radically different existences — a prison inmate in Oregon, victims of acid attacks in India [...]
(L-R) Mindy Grossman (CEO, Weight Watchers); Antonio Lucio (CMO, Facebook, formerly CMO, HP); Alma Har’el (director, founder of Free The Bid) and Moira Forbes (Executive Vice President, Forbes Media) attend Women’s Entrepreneurship Day 2016 at United Nations on November 18, 2016 in New York City. (Photo by Chance Yeh/Getty Images) [...]
When Tool of North America director Jaci Judelson was given the once-in-a-lifetime opportunity to shoot tennis legend Serena Williams for Gatorade, soon after the birth of Serena’s daughter, Jaci brought her A-game and delivered commercial masterpiece “Sisters In Sweat”. Created with TBWA, the spot blends a heartfelt voiceover of Serena’s hopes [...]
Director duo Similar But Different (Charlotte Fassler & Dani Girdwood) worked with Free The Bid-pledged agency The Martin Agency on the Land O’Lakes “All Together Better” campaign. Showcasing the hard work of real Land O’Lakes female farmers, the duo’s video for country star Maggie Rose‘s “She-I-O,” is a woman-centric reimagining of [...]
On Wednesday, August 15th, an enthusiastic audience of film-lovers filled the Screening Room at Neuehouse Hollywood (the LA creative hub that also serves as Free The Bid’s home base) for an intimate evening with director Crystal Moselle and Alma Har’el, director and Free The Bid founder. The event came as [...]
Free The Bid‘s future is looking bright – and colorful! As part of our initiative’s continuing commitment to advocacy for women in roles across the production pipeline, we are thrilled to announce that we have added a database of profiles for women colorists, joining Free The Bid’s database of women [...]
When looking to showcase Free The Bid-pledged brand Smirnoff‘s long South African legacy through evolutions of music and dance, the Diageo brand enlisted the talents of Free The Bid’s South African ambassador Leigh Ogilvie. As an industry veteran, Leigh’s directorial sensibilities helped to conjure three radically different visual environments within [...]
True allyship means showing up and doing the work, and that is exactly what Imagine Dragons frontman Dan Reynolds set out to do when creating the LoveLoud Festival in Utah, to address the drastic rise of LGBTQ+ suicide rates within the state. Created in partnership with LoveLoud, AT&T and agency [...]
Director Phoebe Arnstein, signed to Annex Films, knows first-hand the benefits of technical knowledge for a woman stepping into the director’s chair. Phoebe began her career as a 2nd Assistant Camera, a technical role which gave her a familiarity with equipment. This background allowed Phoebe the ability to confidently communicate [...]