Archive

JEANA THERON x DIAGEO

South African director Jeana Theron‘s latest spot for whiskey brand J&B (which is committed to the Free The Bid cause under global drinks giant Diageo‘s pledge) is a celebration of all that can be achieved through collaboration. Musicians, painters, fashion designers, and other artists come together, creating a unique work [...]

LINA SÖDERSTRÖM x VOLVO

Some advertising tropes die hard: women directors, regardless of their talent and creative prowess, are still rarely give the chance to tackle automotive and sports projects. B-Reel Films Scandinavia director Lina Söderström‘s latest work for Volvo‘s Number 10 scholarship fund, created with agency Animal, brilliantly tackles both fields in a [...]

MALIA JAMES x TOVE LO – BLUE LIPS

On Wednesday, October 17th, director Malia James screened her new 25-minute film “Blue Lips,” made in collaboration with musician Tove Lo, at the Vista Theater in Los Angeles. The duo took a different approach to creating a film as a showcase for the music from Tove’s latest album – instead [...]

FFFEST – ADVENTURES IN MUSIC VIDEO PANEL

On Friday October 12th, Free The Bid founder Alma Har’el joined director Jenn Nkiru and producer Sharon Oreck on a panel moderated by Tabitha Denholm, director and founder of Women Under The Influence, as a part of the Female Filmmakers Festival (FFFest) in Los Angeles. FFFEST is a 3-day screening [...]

LAUREN CARIS COHAN x UBER

How much is our day-to-day decision-making influenced by unconscious bias, even beyond our own beliefs? Director Lauren Caris Cohan‘s latest work with Stink Films for Uber explores the cultural conditioning that discourages women to imagine themselves in positions of power. In a social experiment set-up, a group of female entrepreneurs [...]

HERE’S THE WORK: JULY – SEPTEMBER 2018

Summer might be over, but we’re here to crank up the heat… To continue the celebration of Free The Bid’s two-year anniversary in September, it’s that time again; welcome to the 4th edition of our Here’s The Work newsletter! This round-up, along with our weekly interviews and daily social media updates, is our way of shining [...]

CAROLINE KONING – FREE THE BID THE NETHERLANDS

Free The Bid is delighted to announce our latest global expansion: Dutch director Caroline Koning (HALAL) has signed on as our Free The Bid The Netherlands ambassador!   Always being fascinated by the world of images, directing came quite natural to Caroline Koning (HALAL) – who is completely self-taught. With great curiosity, [...]

ALISON MACLEAN x DIAGEO x ANOMALY

Brand pledges to Free The Bid for women directors have become an absolute necessity, in order to truly realize Free The Bid’s mission throughout the advertising industry. When a global brand like beverage giant Diageo takes the pledge (as they did in February 2018), it’s exciting to see the wealth [...]

WOMEN COMPOSER DATABASE LAUNCH

(l – r) Free The Bid Founder/Director Alma Har’el, director Viridiana Pérez, and musician/composer MILCK, onstage at the #SheIsEqual Summit presented by Global Citizen, P&G, and #SeeHer in New York on 9/28/18  Free The Bid is proud to officially announce that our BRAND NEW database of women composers for visual media [...]

ALISON ROBERTO – ENTERTAINMENT MARKETING VANGUARD

The world of marketing is in a profound state of change. Gone are the days when a director working in advertising would only have the chance to forge a career within the triple-bid agency system. Enterprising women directors, like Alison Roberto, have seen the potential in new options for content’s [...]

NANETTE BURSTEIN x AD COUNCIL

Sometimes, the only incentive a girl needs to begin pursuing her dreams is to be given a visible reminder of her potential. Hungry Man director Nanette Burstein‘s latest campaign, “She Can STEM,” showcases how meaningful it can be for young girls to see adult female role models hard at work [...]

ARIEL FISHER, MIYA FOLICK, SARAH PRINZ – “STOP TALKING”

It’s a women-director trifecta! The dream-team trio of co-director Ariel Fisher, musician and co-director Miya Folick, and choreographer/co-director Sarah Prinz combined forces on the energetic music video for Miya’s latest song ‘Stop Talking’ (which is, fittingly, a song about a friendship).     Filmed within impeccably constructed aesthetic environments, Miya [...]

ELISHA SMITH-LEVEROCK SIGNS TO LIEF

We’re proud to report that Berlin-based director and Free The Bid Germany ambassador Elisha Smith-Leverock has joined the roster of production company Lief! In February of this year, Elisha spoke with us about her work and her hopes for our expansion in Germany, after officially stepping into the role as [...]

FREE THE BID MEXICO – UPDATES

Since the launch of Free The Bid Mexico in fall 2017, our Free The Bid ambassador, director Faride Schroeder has been at the helm, spreading the word and representing Mexican women directors on a global stage. In her role as ambassador, Faride has been helping us to expand our database of [...]

FLEUR FORTUNÉ x KOHO

Director Fleur Fortune, our Free The Bid France ambassador, is quite the wild dreamer. In “Dream Thieves,” her latest 13-minute commercial masterpiece for mobile financial service KOHO, Fleur takes viewers on a heart-pounding journey through an alternate universe. A team of armed forces barge through the homes of citizens residing [...]