Tag Archive: Featured

HERE’S THE WORK: JULY – SEPTEMBER 2018

Summer might be over, but we’re here to crank up the heat… To continue the celebration of Free The Bid’s two-year anniversary in September, it’s that time again; welcome to the 4th edition of our Here’s The Work newsletter! This round-up, along with our weekly interviews and daily social media updates, is our way of shining [...]

CAROLINE KONING – FREE THE BID THE NETHERLANDS

Free The Bid is delighted to announce our latest global expansion: Dutch director Caroline Koning (HALAL) has signed on as our Free The Bid The Netherlands ambassador!   Always being fascinated by the world of images, directing came quite natural to Caroline Koning (HALAL) – who is completely self-taught. With great curiosity, [...]

ALISON MACLEAN x DIAGEO x ANOMALY

Brand pledges to Free The Bid for women directors have become an absolute necessity, in order to truly realize Free The Bid’s mission throughout the advertising industry. When a global brand like beverage giant Diageo takes the pledge (as they did in February 2018), it’s exciting to see the wealth [...]

WOMEN COMPOSER DATABASE LAUNCH

(l – r) Free The Bid Founder/Director Alma Har’el, director Viridiana Pérez, and musician/composer MILCK, onstage at the #SheIsEqual Summit presented by Global Citizen, P&G, and #SeeHer in New York on 9/28/18  Free The Bid is proud to officially announce that our BRAND NEW database of women composers for visual media [...]

ALISON ROBERTO – ENTERTAINMENT MARKETING VANGUARD

The world of marketing is in a profound state of change. Gone are the days when a director working in advertising would only have the chance to forge a career within the triple-bid agency system. Enterprising women directors, like Alison Roberto, have seen the potential in new options for content’s [...]

NANETTE BURSTEIN x AD COUNCIL

Sometimes, the only incentive a girl needs to begin pursuing her dreams is to be given a visible reminder of her potential. Hungry Man director Nanette Burstein‘s latest campaign, “She Can STEM,” showcases how meaningful it can be for young girls to see adult female role models hard at work [...]

ARIEL FISHER, MIYA FOLICK, SARAH PRINZ – “STOP TALKING”

It’s a women-director trifecta! The dream-team trio of co-director Ariel Fisher, musician and co-director Miya Folick, and choreographer/co-director Sarah Prinz combined forces on the energetic music video for Miya’s latest song ‘Stop Talking’ (which is, fittingly, a song about a friendship).     Filmed within impeccably constructed aesthetic environments, Miya [...]

ELISHA SMITH-LEVEROCK SIGNS TO LIEF

We’re proud to report that Berlin-based director and Free The Bid Germany ambassador Elisha Smith-Leverock has joined the roster of production company Lief! In February of this year, Elisha spoke with us about her work and her hopes for our expansion in Germany, after officially stepping into the role as [...]

FREE THE BID MEXICO – UPDATES

Since the launch of Free The Bid Mexico in fall 2017, our Free The Bid ambassador, director Faride Schroeder has been at the helm, spreading the word and representing Mexican women directors on a global stage. In her role as ambassador, Faride has been helping us to expand our database of [...]

FLEUR FORTUNÉ x KOHO

Director Fleur Fortune, our Free The Bid France ambassador, is quite the wild dreamer. In “Dream Thieves,” her latest 13-minute commercial masterpiece for mobile financial service KOHO, Fleur takes viewers on a heart-pounding journey through an alternate universe. A team of armed forces barge through the homes of citizens residing [...]

AOIFE MCARDLE x CONFUSED.COM

Hordes of people scrambling frantically through a traffic-clogged cityscape. Aisle after aisle of supermarket products with indistinguishable logos. Sleepy checkout clerks, shady back-alley deals, and a pink pig hot air balloon… Somesuch director Aoife McArdle‘s latest work for car insurance price comparison website Confused.com, created with agency Karmarama, packs enough narrative [...]

ANNIE SAUNDERS x HP

As part of their #ReinventMindsets campaign, Free The Bid-pledged brand HP and agency Edelman teamed up with experiential and interactive director Annie Saunders at HELO, creating a one-of-a-kind social experiment to showcase the true diversity of the American family. Participants initially revealed their ideas of what the “all-American family” looks [...]

ADINAH DANCYGER – THE LIFE OF A SHORT FILM PT. 2

How does a short film come to be? What’s the process that takes the initial spark of an idea from a director’s notes and sketches onto the set and beyond, to being screened in festivals, showcased on content platforms online, or winning awards?  Filmmaker Adinah Dancyger spoke to us in January [...]

PEYTON WILSON – ON MEANING

In her latest series, director Peyton Wilson is asking the big questions. What gives our lives meaning? What drives us to keep going? Peyton, newly signed to the Bullitt roster, gets intimate with subjects living radically different existences — a prison inmate in Oregon, victims of acid attacks in India [...]

ANTONIO LUCIO – FACEBOOK CMO

(L-R) Mindy Grossman (CEO, Weight Watchers); Antonio Lucio (CMO, Facebook, formerly CMO, HP); Alma Har’el (director,  founder of Free The Bid) and Moira Forbes (Executive Vice President, Forbes Media) attend Women’s Entrepreneurship Day 2016 at United Nations on November 18, 2016 in New York City. (Photo by Chance Yeh/Getty Images) [...]