Tag Archive: Featured

ELOISE KING x NIKE

In advance of the Women’s World Cup this summer, PRETTYBIRD director Eloise King envisions a not-so-far off utopia in her film for Nike Women, where powerful, beautiful, and multi-talented women can stretch, sweat, and move their bodies together in harmony. With a cast who embody a variety of intersectional identities, [...]

ALISON KLAYMAN, “THE BRINK”

In her vérité-style documentary, “The Brink,” Washington Square Films filmmaker Alison Klayman took an unexpected approach to confronting political extremism, embedding herself directly in the belly of the beast. Following notorious former Trump administration Chief Strategist Steve Bannon during the year after his ousting from the White House, Alison went [...]

GEORGI BANKS-DAVIES x LEXUS

“To capture something striking,” photographer Elsa Bleda tells us, “you need to keep your eyes open.” Director Georgi Banks-Davies inspires viewers to do just that in her Lexus film “Sunrise to Sunrise,” which takes the city of Lisbon, Portugal as its subject. Inspired by the aesthetic of Elsa’s photography, Georgi [...]

DIAGEO x FREE THE BID – YEAR ONE

Free The Bid-pledged brand Diageo is serious about crafting marketing that reflects the diverse reality that their consumers live within. As Diageo’s CMO Syl Saller puts it, “advertising is telling stories that are backed by billions of dollars to have them heard.” This means that brands can play a crucial [...]

HERE’S THE WORK: FEBRUARY 2019

February 2019: Women Directors WERE At The Oscars! Even though it’s the shortest month of the year, February has been quite an eventful one! The month was kicked off by Super Bowl LIII, where some of our directors had the opportunity to shine (although far fewer than we’d like – more [...]

LINNÉA BERGMAN x VOLKSWAGEN

What do a wind tunnel, an ultra-powerful magnet, and an elaborate light-show in the middle of the forest have in common? Director Linnéa Bergman‘s branded music video for Swedish musician Rein‘s cover of the 1995 euro-dance hit “Electric,” weaves footage of all three elements together – each scenario powered by [...]

ALDONA KWIATKOWSKI x MERCEDES-BENZ, “SHE’S MERCEDES”

For visual artist Leena Al Ghouti, the city of Dubai – her home – is alive with vibrant creative connection. Director Aldona Kwiatkowski, newly added to the Free The Bid database, brings viewers into Leena’s world in “My Chosen Family,” Aldona’s impressionistic short documentary created with agency Neuland + Herzer for [...]

EMMA HOLLY JONES – “MR. MALCOLM’S LIST”

When director Emma Holly Jones discovered Suzanne Allain‘s script for “Mr. Malcolm’s List,” on a Black List Table Reads podcast episode, she saw the potential for the kind of period romance film that she’d always hoped to bring to life onscreen – fittingly, since she was named after a beloved [...]

LUCY LUSCOMBE – “PAGANS”

In “Pagans,” filmmaker Lucy Luscombe‘s carefully observed portrait of adolescent loss, grief ripples outward through a tight-knit circle of young friends. Death is difficult to process at any age, and the three girls at the center of Lucy’s film have a doubly challenging gauntlet to navigate: understanding the passing of [...]

SARA DUNLOP x RAF

Rattling Stick director Sara Dunlop‘s masterful work for the Royal Air Force – created as agency Engine‘s winning entry for the Channel 4 Diversity In Advertising Award – brilliantly skewers the limiting portrayals of women in advertising. While a peppy voiceover runs through the all-too conventional tropes of commercial scripts [...]

NICOLE ACKERMANN x THE ECONOMIST

Asking questions can open us up to new perspectives; allowing us to engage more fully with the world around us. Director Nicole Ackermann‘s cinematic spot for The Economist (their first television advertising in 10 years!), created with agency Proximity London and production company Flare Productions @ AMV BBDO, explores the [...]

ELIZABETH ORNE x COMCAST XFINITY

Through the magic of VFX, director Elizabeth Orne, signed to the roster of The Famous Group, brings Toothless from the “How To Train Your Dragon” franchise into the real world in her latest work for Comcast Xfinity. As a tie-in with the new film, “How To Train Your Dragon: The Hidden [...]

CHAI VASARHELYI – FREE SOLO

While this year’s pool of Oscar nominees proved disappointing for those of us who love women directors and their incredible work (really, no Lynne Ramsay? Marielle Heller? Debra Granik? Chloe Zhao? we could go on and on…), major congratulations are in order for Free The Bid director Chai Vasarhelyi, whose [...]

WOMEN DIRECTORS IN SUPER BOWL LIII

VIDEOS: 1) A.V. Rockwell | Bumble | VMLY&R and FlyteVu | Little Minx 2) Emma Westenberg | Michelob ULTRA Pure Gold | FCB Chicago | Partizan 3) Kylie Matulick, Trevor Conrad, Todd Mueller | Coca-Cola | Wieden + Kennedy Portland | Psyop 4) Natalie Prisco, Eric Eckleman, Armand Prisco (JEAN) [...]

HERE’S THE WORK: JANUARY 2019

Behold – the dawn of our MONTHLY edition of Here’s The Work! *cue choir of angels* Although the frequency of our Here’s The Work newsletters has changed, our focus remains the same: we’re thoroughly committed to showcasing the incredible work of Free The Bid directors! This newsletter represents a curated [...]