Lorena creates innovative and engaging visuals. With a mixed media background that includes film, animation and in-camera effects, she focuses on unique, unconventional, powerful images constructed predominantly by blending these techniques to create cinematic narratives. She has a fresh view that combines authenticity with humor and a touch of surrealism.
Her commercial work has been selected and awarded at Cannes Lions, LAUS Art Director’s Club of Spain, ADC*E, El Sol Advertising Festival, CdeC Creative’s Club of Spain and Ciclope Festival. Lorena has brought her unique style to a diverse roster of music video and commercial clients (Toyota, J&B, Canal+, Heineken, MTV, ING, San Miguel, Nestlé, Samsung, Coca-Cola, Beeline). As a visual artist, she has created the video art ‘The No Name Horses’, commissioned by the Museum of Contemporary Art of Barcelona, MACBA.
Lorena is one half of the award-winning husband and wife directing duo, FeLo.