Katina Mercadante makes films and ads that celebrate life.
Katina Mercadante directed her first film while living and conducting research in East Africa. She independently developed a shooting style and production strategies that achieve deeply personal, honest, and joy filled cinematic moments. Her experience ranges from work as an international documentary producer at the United Nations to her first foray into the docu-drama feature world with the film she produced, Wah Do Dem, which won the LA Film Festival’s Best Narrative Feature award. Her commitment to integrity has created a unique cinematic language that aims to celebrate universal truths through the beauty of every day moments.
Born in Berkeley, CA, Katina graduated from Amherst College with a degree in Black Studies and Fine Art. As half of the directing duo, The Mercadantes, Katina has directed spots and content for several years, winning a Grand Clio award for the real people “Sports Matter” campaign for Dick’s Sporting Goods. Additionally, The Mercadantes were nominated for a 2015 DGA Award for Outstanding Directorial Achievement in Commercials. Other projects include the Fitbit “Find Your Fit” campaign and the “Watch Together” campaign for Netflix.
As of recent the Mercadantes continued to display heartfelt lessons in American Greetings’ “Tattoo” and “Not Alone”, as well as Clorox’s “Clean Matters”.