Kathi’s background as a graphic designer, creative and model has allowed her to build a broad body of highly acclaimed work. A graduate of the Ontario College of Art and Design, Kathi initially worked in graphic design creating award-winning album artwork for music labels including BMG, Sony, EMI and Columbia. In 1998, Kathi launched The Wing Group to create interactive media and brand design. The step from design to directing came naturally, and Kathi’s first short film Horses Never Lie won an American Choreography Award for Outstanding Achievement and was screened all over the world.
In 2008, Kathi signed with The Sweet Shop and has directed commercials for clients including Adidas, Apple, AT&T, Avon, Crest, Dove, Emirates Airlines, GSK, Guinness, JC Penney, Kellogg’s, MAC, Mars, McDonalds, Nescafe, TRESemme, Lux, V05 and Wal Mart.
“Last week’s shoot was the best I have experienced in my career. What a collaborative, passionate, creative team! No detail was overlooked. It all came together in a way that exceeded my expectations. Thanks to Kathi and The Sweet Shop for all you did to ensure a successful outcome.” Shannon Jenest, Director of Marketing at Philips – Sonicare