Juliana Curi is a Brazilian film director and visual artist.
Her style is marked by naturalistic, sensory and human language, which creates atmospheres of strength and subtlety. She also finds in the feminine most part of her expressive territory, the desire to empower women. Juliana explores these ideas in the projects she’s done for brands such as Avon, Dove, and Nestlé, as well as for the exhibitions Pink Intervention at Spotte Art New York Gallery and The Battle of the Body at Centro Cultural São Paulo, of which won the Brazilian National Commission for Cultural Incentive Prize.
She started her career in the creative department of MTV Brazil developing the visual identity of the channel and several campaigns for HIV, politics, citizenship and environment. She has since worked for agencies like Ogilvy, AKQA and McCann Erickson, as well as brands like Visa, Sony and Mastercard.
Juliana currently lives in New York where she’s done projects such as the performance program Dynamic Encounters at the Museum of Modern Art of New York (Moma) and Stories in the Social Landscape at ICP (International Center of Photography). This year, she directed the Film-Manifesto “Stereotypes” to launch the initiative, “More Grls”, the first roadmap to female talent in advertising in Brazil.