Jenna Watt is one half of the directing duo WATTS, the Los Angeles-based directing team are known for their imaginative and vibrant visual aesthetic. By combining their mutual love for experimental techniques and a passion for all things quirky, they have cultivated a burgeoning presence across multiple creative spheres.
Jenna immigrated to the US from Cape Town, South Africa at age fifteen. She attended the same high school as Tripp in Nashville, Tennessee, where the two skipped class to make stop motion animations together. After graduation, Tripp received a scholarship to the Savannah College of Art and Design, while Jenna attended Western Kentucky University. It wasn’t long before the duo discovered that their aspirations lived outside traditional schooling; they dropped out to hone their video skills.
In the monotonous midst of mowing lawns and waitressing, the couple finally landed their first major project: “Expanding Anyway,” a stop motion / live action music video for Morning teleportation. The psychedelic work — which was created on a mere $50 budget — became an unexpected viral smash. Thus was the birth of WATTS, a success that encouraged WATTS to pursue filmmaking full-time in New York City.
WATTS have since directed a wide range of projects, including music videos for Steve Aoki, and She & Him; as well as commercial campaigns for brands such as Samsung, Old Navy, Smuckers and Uber. Their unique flare for stop motion animation continues to secure collaborations with the likes of Facebook, Tinder, Hilton, and Sephora. In addition, their short films have screened at the 2016 Sundance Film Festival and the 2017 Palm Springs International ShortsFest. More recently, WATTS spearheaded the high energy, colorful music video for Noah Cyrus and One Bit’s “My Way.”