Floria Sigismondi brings her singular artistry to the advertising world, lending an immediacy and edge to the world’s most recognizable brands. Her award-winning work across commercials, music video, and photography—including two published monographs—continue to reinforce these genres’ relevance as art forms.
With her trademark cinematic style and impeccable design sense, Sigismondi has re-imagined such brands as Samsung, Absolut, Target, MAC Cosmetics, Motorola, and CoverGirl, much as her iconic music videos helped invent and re-invent the personas of artists like David Bowie, Justin Timberlake, Pink, Katy Perry, Christina Aguilera and Marilyn Manson. Both the 2014 International Cristal Festival and the World Luxury Awards honored Sigismondi’s fragrance campaign (film and print) for Thierry Mugler’s Alien.
The daughter of Italian opera singers who emigrated to Canada when she was young, Sigismondi was raised in an exceedingly artistic environment. She studied painting, illustration, and photography at Ontario College of Art, leading to a career in fashion photography, which introduced her otherworldly take on modern beauty. Bringing her audacious, painterly imagery to music video, Sigismondi has become one of the most acclaimed directors in the field’s history.
In 2013, her video for Justin Timberlake’s “Mirrors” swept video awards globally, including the MTV Video Music Award for Video of the Year. Spectacle, the first museum exhibition to celebrate the art and history of the music video, showcased Sigismondi’s enormous influence, while her video for Marilyn Manson’s “The Beautiful People” earned a permanent spot in New York’s Museum of Modern Art. In 2010, Sigismondi made her feature film debut with The Runaways, a coming-of-age biographical film she wrote and directed about the 1970’s all-girl rock band, starring Kristen Stewart and Dakota Fanning. In both her commercial and creative endeavors, Sigismondi gives innovative form to the subconscious, exploring the space where the physical and psychological intersect. Her flawlessly executed worlds of fantasy and aspiration recast popular culture from a perspective of hope and beauty, guiding its visual and conceptual evolution.