Fatima is an award winning lifestyle, visual and beauty director. She works as both a commercials film director and a visual creative consultant worldwide. She has a love for the fashion industry and her strong, graphic feminine style can be seen in both her commercial films as well as her promo pieces. Her unique blend of humanity and aestheticism, alongside her background in art direction has seen her carve out a strong reputation. She has filmed for brands such as L’Oreal, Rimmel, Pantene & GHD and is currently finishing up a dynamic promo for Macy Gray. She is a director of cinematic elegance, sensuality and grace with many years experience and awards under her belt. Having previously lived in LA, she is now based in London with her husband and two daughters.