Categories for Interview

HP STATS

The numbers are in – Free The Bid‘s pledge has had an undeniable effect on pledged brand HP‘s marketing! On May 30th, 2018, HP unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative [...]

HALF THE PICTURE x FREE THE BID

(l-r) Kim Gordon, musician, artist; Melodie McDaniel, director; Denise Milford, cinematographer; Kim Jacobs, director; Amy Adrion, director   On Tuesday, June 6th, Free The Bid had the incredible opportunity to host an intimate screening of director Amy Adrion‘s “Half The Picture,” at Neuehouse Hollywood. Half The Picture consists of interviews [...]

A.V. ROCKWELL x AD COUNCIL x SUSAN G. KOMEN

In order to raise awareness of the fact that black women are 40% more likely to die from breast cancer than white women, breast cancer organization Susan G. Komen teamed up with The Ad Council (who have pledged to Free The Bid), ad agency Translation, and Little Minx director A.V. [...]

CHRISTINE YUAN x PABST

What is the state of the American Dream in 2018, when the USA is more diverse, yet in many ways more divided-feeling than ever before? What does it mean, on an individual basis, to thrive in America, and how can we bridge the gaps between our experience to see eye-to-eye [...]

WOMEN IN INNOVATION MEET-UP: LA

(l-r): Carrie Stett, Nora Kirkpatrick, Samantha Gorman, Nicole McDonald, Tanya Leal Soto, Lily Baldwin, Aya Tanimura, Anne Marie, Janie Fitzgerald, Jenn Duong On Friday, June 1st, Free The Bid, our Innovation Ambassador Nicole McDonald (VR/Interactive Director), and Julia Sourikoff (EP, VR/AR, Tool of North America) hosted “Women Directors Telling Groundbreaking Stories [...]

MEGAN PARK x IGNITE

When women are absent from positions of power, the conversations about our bodies and our rights become downright absurd. Director Megan Park at Prettybird shows just how dangerous this brand of ignorance can be, in two PSAs created with pledged agency Pereira & O’Dell for nonprofit organization IGNITE. The spots [...]

INNOVATION 101

Excited by the launch of our Innovation section, but don’t know where to begin? Looking for resources and information on the fields of 360°, AI, AR, Experiential, Interactive, Livestreaming, and VR? Well, look no further – below you’ll find our guide to all things Innovation, compiled with the help of [...]

SASHA LEVINSON x LAS VEGAS

In creating a campaign for the Las Vegas Convention and Visitors Authority (LVCVA), director Sasha Levinson at Humble decided to go against conventions of the city’s on-screen portrayal. The resulting spots pull viewers in with a vision centered on individual experience and transformation. A woman who met her girlfriend in [...]

ZANDILE TISANI x SUPERBALIST

When looking to capture the authentic feel of Johannesburg style, clothing retailer Superbalist & agency M&C Saatchi Abel chose to work with Zandile Tisani, a director with an intimate and innate sense of how to represent her hometown. Zandile’s “Show Them,” campaign is a celebration of the city’s everyday style [...]

DANIELLE BOYD & CANNES FILM FESTIVAL

The prospect of finding pathways into a directorial career can be daunting – a lot of aspiring filmmakers aren’t given access to information or resources that could help them break into the film, TV, or advertising industries. Director Danielle Boyd, a former Free The Bid team member who is currently [...]

CLARE GILLEN x KING PRINCESS

Bathed in blue and pink light, the singer King Princess rolls around a motel room, smoking and languidly laying in the lap of a lifeless Real Doll. It’s an appropriate metaphor for absence in the music video for King Princess’s “Talia,” which mourns the end of a relationship. Director Clare Gillen, [...]

GTB’S SUMER FRIEDRICHS ON FREE THE BID & THE AUTO INDUSTRY

Pledged agency GTB‘s Sumer Friedrichs is somewhat of a rarity in the auto industry – as a woman in the SVP Director of Integrated Production role, she has had an up-close-and-personal relationship with the male biases that drive decision-making in the automotive marketing sector. In September 2016, soon after the [...]

VIVIANE BLUMENSCHEIN x LUFTHANSA

Markenfilm director Viviane Blumenschein‘s latest campaign for Lufthansa celebrates nature’s vast and expansive possibilities, asking viewers, “why do you love the world?” Swooping and soaring over incredible vistas and across sun-soaked beaches, Viviane’s camera captures the grand sweep of deserts, waterfalls, and mountains. Each spot retains a quality of intimacy, [...]

LEONN WARD x RIMMEL

It’s 2018, and the cosmetics industry as a whole is finally realizing how vital it is for product ranges to reflect a full spectrum of skintones. Rimmel’s latest Match Perfection campaign, shot by RSA UK director Leonn Ward, highlights the beautiful diversity of its cast. These are women (including celebrity [...]

JULIA SOURIKOFF & NICOLE MCDONALD – INNOVATION

As part of our constant growth, mirroring the film & commercial industry’s own exploration of new frontiers, Free The Bid is excited to announce the expansion of our database to include INNOVATION!! For an introduction to the new categories and directors included in this launch, check out our Innovation 101 [...]